Once, while trying to solicit some business, a Copywriter/Creative Director looked at my portfolio and said, "You're not a poet." While I understood his meaning, I've always tried to emphasize performance over poetry in my work. (Plus, you rarely saw Maya Angelou schlepping Hefty Trash Bags.) Thus, "You're not a poet" became both a badge of honor and a rallying cry. So, in my He's Not A Poet blog, you'll find random thoughts on advertising, alarming alliteration, a plethora of punditry, and absolutely no poetry!

He's Not A Poet

Be Ready When Opportunit

Welcome to the 2014 edition of What The Tour de France Can Teach You About Advertising. While last year’s edition never got published due to my general dismay with pro cycling, you can see previous editions here, here, here, here, and here. In a three-week stage race like the ... Read More

Brilliant Branding By Bo

As frequent viewers of this show may have noticed, I like beer and spend a great deal of time thinking about it and writing about it. On occasion, when I can surreptitiously skim a few bucks out my kid’s college money, I even buy it and drink it. And, when it was announced a few ... Read More