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Once, while trying to solicit some business, a Copywriter/Creative Director looked at my portfolio and said, "You're not a poet." While I understood his meaning, I've always tried to emphasize performance over poetry in my work. (Plus, you rarely saw Maya Angelou schlepping Hefty Trash Bags.) Thus, "You're not a poet" became both a badge of honor and a rallying cry. So, in my He's Not A Poet blog, you'll find random thoughts on advertising, alarming alliteration, a plethora of punditry, and absolutely no poetry!

He's Not A Poet

The 2020 Super Bowl Ad A

Welcome to the 2020 Super Bowl Ad Awards For The Non-Poetic! Super Bowl LIV is history, the Chiefs are  Super Bowl champions, the Great State of Kansas is celebrating, and it’s time to reveal our judging panel’s (me and Office Dog) favorites from this year’s crop of ... Read More

How Do You Define Your B

Your brand is the secret sauce of your business. Read on to see how defining your brand can ultimately define your business.  Recently, a new business closed in Oklahoma City. While that happens every day all across the world, this business was unique in both what it offered and, ... Read More