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Once, while trying to solicit some business, a Copywriter/Creative Director looked at my portfolio and said, "You're not a poet." While I understood his meaning, I've always tried to emphasize performance over poetry in my work. (Plus, you rarely saw Maya Angelou schlepping Hefty Trash Bags.) Thus, "You're not a poet" became both a badge of honor and a rallying cry. So, in my He's Not A Poet blog, you'll find random thoughts on advertising, alarming alliteration, a plethora of punditry, and absolutely no poetry!

He's Not A Poet

What The Tour de France

Welcome to the 2019 installment of What The Tour de France Can Teach You About Advertising. This is my annual post using the Tour de France, professional bicycling’s greatest race and marketing machine, as a metaphor for improving your advertising. (You can get caught up on ... Read More

The 2019 Super Bowl Ad A

Welcome to the 2019 Super Bowl Ad Awards For The Non-Poetic! Super Bowl LIII is history, the Patriots are once again Super Bowl champions, America is throughly sick of Tom Brady, and it’s time to reveal our judging panel’s (me and Office Dog) favorites from this ... Read More