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Once, while trying to solicit some business, a Copywriter/Creative Director looked at my portfolio and said, "You're not a poet." While I understood his meaning, I've always tried to emphasize performance over poetry in my work. (Plus, you rarely saw Maya Angelou schlepping Hefty Trash Bags.) Thus, "You're not a poet" became both a badge of honor and a rallying cry. So, in my He's Not A Poet blog, you'll find random thoughts on advertising, alarming alliteration, a plethora of punditry, and absolutely no poetry!

He's Not A Poet

The 2018 Super Bowl Adve

Welcome to the 2018 Super Bowl Ad Awards For The Non-Poetic! Super Bowl LII is done, the Eagles are Super Bowl champions, the City of Brotherly Love is alive with, umm, celebration, and it’s time to reveal our judging panel’s (me and Office Dog) favorites from this ... Read More

What The Post (And Ben B

For a guy who passed away in 2014, former Washington Post Executive Editor Ben Bradlee is suddenly very popular again. He’s currently being portrayed by Tom Hanks in a new historical drama called The Post, and he was also featured in an HBO documentary, titled The ... Read More