Once, while trying to solicit some business, a Copywriter/Creative Director looked at my portfolio and said, "You're not a poet." While I understood his meaning, I've always tried to emphasize performance over poetry in my work. (Plus, you rarely saw Maya Angelou schlepping Hefty Trash Bags.) Thus, "You're not a poet" became both a badge of honor and a rallying cry. So, in my He's Not A Poet blog, you'll find random thoughts on advertising, alarming alliteration, a plethora of punditry, and absolutely no poetry!

He's Not A Poet

The Power Of The Adverti

Welcome to the 2015 edition of What The Tour de France Can Teach You About Advertising. I’ve had difficulty keeping up with this years Tour as well as I have in years past and hence, I’m a bit late with this post. And, if you want to get all caught up with my previous ... Read More

The 2015 Super Bowl Ad A

Welcome to the 2015 Super Bowl Ad Awards For The Non-Poetic! Super Bowl XLIX is done, the New England Patriots are the Super Bowl champions, Pete Carroll has seven months to focus on his 9/11 Truths and it’s time to reveal our judging panel’s (me and Office Dog) favorites ... Read More