Once, while trying to solicit some business, a Copywriter/Creative Director looked at my portfolio and said, "You're not a poet." While I understood his meaning, I've always tried to emphasize performance over poetry in my work. (Plus, you rarely saw Maya Angelou schlepping Hefty Trash Bags.) Thus, "You're not a poet" became both a badge of honor and a rallying cry. So, in my He's Not A Poet blog, you'll find random thoughts on advertising, alarming alliteration, a plethora of punditry, and absolutely no poetry!

He's Not A Poet

Christopher Cross And Ad

On June 21st, 1980, my friend Chris and I attended the Texxas World Music Festival (more familiarly known as the Texxas Jam) at the Cotton Bowl in Dallas. The show featured the Eagles, Foreigner, Cheap Trick, a pre-I Can’t Drive 55 Sammy Hagar, April Wine and Christopher ... Read More

Be Ready When Opportunit

Welcome to the 2014 edition of What The Tour de France Can Teach You About Advertising. While last year’s edition never got published due to my general dismay with pro cycling, you can see previous editions here, here, here, here, and here. In a three-week stage race like the ... Read More