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Once, while trying to solicit some business, a Copywriter/Creative Director looked at my portfolio and said, "You're not a poet." While I understood his meaning, I've always tried to emphasize performance over poetry in my work. (Plus, you rarely saw Maya Angelou schlepping Hefty Trash Bags.) Thus, "You're not a poet" became both a badge of honor and a rallying cry. So, in my He's Not A Poet blog, you'll find random thoughts on advertising, alarming alliteration, a plethora of punditry, and absolutely no poetry!

He's Not A Poet

The Connection Between T

Welcome to the 2018 installment of What The Tour de France Can Teach You About Advertising. This is my annual post using the Tour de France, professional bicycling’s greatest race and marketing machine, as a metaphor for how you can improve your company’s advertising. ... Read More

Email Marketing Tips Eve

One of my favorite movies is the 1985 film Fletch, starring Chevy Chase as wise-cracking investigative newspaper reporter Irwin M. Fletcher. Though it’s 33 years old, there’s one line that resonates with me to this day in my daily work. As Fletch’s investigation ... Read More