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Don’t Make It Up As You ...

Posted on: Jul 19, 2016 | 0 Comments
Welcome to the 2016 installment of What The Tour de France Can Teach You About Advertising. As regular readers of this space know, this is my annual post using the Tour de France, professional bicycling’s greatest race, as a metaphor for how you can improve your company’s advertising. (If you want to get caught up on some of the previous entries, you can do so here, here, here, here, here, here and here.) For mostly the wrong reasons (this, this and this, primarily), this year’s Tour de France has been one of the more ... Read More

The Power Of The Advertising C ...

Posted on: Jul 24, 2015 | 0 Comments
Welcome to the 2015 edition of What The Tour de France Can Teach You About Advertising. I’ve had difficulty keeping up with this year’s Tour as well as I have in years past and hence, I’m a bit late with this post. And, if you want to get all caught up with my previous editions, you can do so here, here, here, here, here, and here. A Tour de France peleton paceline chasing down a breakaway. One question I’m often asked about the Tour is, why are groups of two, three, four or five riders allowed to breakaway to a ... Read More

Be Ready When Opportunity Roll ...

Posted on: Jul 21, 2014 | 0 Comments
Welcome to the 2014 edition of What The Tour de France Can Teach You About Advertising. While last year’s edition never got published due to my general dismay with pro cycling, you can see previous editions here, here, here, here, and here. In a three-week stage race like the Tour de France, one word you hear quite often is “opportunity.” A rider on Team A will take advantage to get in on a breakaway and gain time in the overall classification because he knows Team B won’t chase down the breakaway group because doing ... Read More