by admin | Jul 19, 2017 | Pale Hose Blog
Welcome to the 2017 installment of What The Tour de France Can Teach You About Advertising. This is my annual post using the Tour de France, professional bicycling’s greatest race, as a metaphor for how you can improve your company’s advertising. (You can...
by admin | Jul 19, 2016 | Pale Hose Blog
Welcome to the 2016 installment of What The Tour de France Can Teach You About Advertising. As regular readers of this space know, this is my annual post using the Tour de France, professional bicycling’s greatest race, as a metaphor for how you can improve your...
by admin | Jul 24, 2015 | Pale Hose Blog
Welcome to the 2015 edition of What The Tour de France Can Teach You About Advertising. I’ve had difficulty keeping up with this year’s Tour as well as I have in years past and hence, I’m a bit late with this post. And, if you want to get all caught...
by admin | Jul 21, 2014 | Pale Hose Blog
Welcome to the 2014 edition of What The Tour de France Can Teach You About Advertising. While last year’s edition never got published due to my general dismay with pro cycling, you can see previous editions here, here, here, here, and here. In a three-week stage...
by admin | Dec 31, 2012 | Pale Hose Blog
As the calendar kicks over to 2013, like most people, I’m inclined to take a look back at the previous 365 days. And, as I reflected on some of the advice, rants, and general non-poetry I’ve troweled out over the last year, I was again deeply grateful for...