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Is Your Advertising Keeping Yo ...

Posted on: Jul 19, 2017 | 0 Comments
Welcome to the 2017 installment of What The Tour de France Can Teach You About Advertising. This is my annual post using the Tour de France, professional bicycling’s greatest race, as a metaphor for how you can improve your company’s advertising. (You can get caught up on some of the previous entries here, here, here, here, here, here, here and here.) Though this year’s Tour has featured the dramatic, the dull, controversy and crashes, I’ve found myself thinking back to the 1989 Grande Boucle. That ... Read More

Don’t Make It Up As You ...

Posted on: Jul 19, 2016 | 0 Comments
Welcome to the 2016 installment of What The Tour de France Can Teach You About Advertising. As regular readers of this space know, this is my annual post using the Tour de France, professional bicycling’s greatest race, as a metaphor for how you can improve your company’s advertising. (If you want to get caught up on some of the previous entries, you can do so here, here, here, here, here, here and here.) For mostly the wrong reasons (this, this and this, primarily), this year’s Tour de France has been one of the more ... Read More

The Power Of The Advertising C ...

Posted on: Jul 24, 2015 | 0 Comments
Welcome to the 2015 edition of What The Tour de France Can Teach You About Advertising. I’ve had difficulty keeping up with this year’s Tour as well as I have in years past and hence, I’m a bit late with this post. And, if you want to get all caught up with my previous editions, you can do so here, here, here, here, here, and here. A Tour de France peleton paceline chasing down a breakaway. One question I’m often asked about the Tour is, why are groups of two, three, four or five riders allowed to breakaway to a ... Read More