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Is Your Advertising Keeping Yo ...

Posted on: Jul 19, 2017 | 0 Comments
Welcome to the 2017 installment of What The Tour de France Can Teach You About Advertising. This is my annual post using the Tour de France, professional bicycling’s greatest race, as a metaphor for how you can improve your company’s advertising. (You can get caught up on some of the previous entries here, here, here, here, here, here, here and here.) Though this year’s Tour has featured the dramatic, the dull, controversy and crashes, I’ve found myself thinking back to the 1989 Grande Boucle. That ... Read More

The 2017 Super Bowl Ad Awards ...

Posted on: Feb 06, 2017 | 0 Comments
Welcome to the 2017 Super Bowl Ad Awards For The Non-Poetic! Super Bowl LI is done, the Patriots are again Super Bowl champions, Tom Brady has added a new layer of bland to his legend and it’s now time to reveal our judging panel’s (me and Office Dog) favorites from this year’s crop of Super Bowl ads. Note that, while everyone has their opinions of the best and worst, funniest and failures, award winners and money wasters, noteworthy and not worthy, our honors may stray wildly from the standard Super Bowl advertising ... Read More

Don’t Believe The Hype; ...

Posted on: Oct 28, 2016 | 0 Comments
Radney Foster performing at The Blue Door in Oklahoma City on October 20, 2016 Recently, I saw a story detailing the success of MasterCard’s branding update. While this type of self-congratulatory “news” is nothing new in ad industry publications, what caught my eye was the photo that accompanied the story, which showed a Mastercard official standing before a presentation slide proclaiming “Storytelling is dead. Long live storymaking (sic).” While I’m happy to congratulate MasterCard on their higher ... Read More

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