Tour de France Team Selection ...

Posted on: Sep 02, 2020 | 0 Comments
Welcome to What The Tour de France Can Teach You About Advertising, 2020 COVID-19 edition. This is my annual post where I use professional bicycling’s Tour de France as a vehicle to help improve your advertising. You can catch up on previous entries here. Because of COVID-19, this is obviously a weird Tour de France. It’s running in August and September instead of its normal spot in July. And, if there’s a coronavirus outbreak, entire teams could pull out before it’s over. That is, if the race even manages to make ... Read More

The 2020 Super Bowl Ad Awards ...

Posted on: Feb 03, 2020 | 0 Comments
Welcome to the 2020 Super Bowl Ad Awards For The Non-Poetic! Super Bowl LIV is history, the Chiefs are  Super Bowl champions, the Great State of Kansas is celebrating, and it’s time to reveal our judging panel’s (me and Office Dog) favorites from this year’s crop of Super Bowl ads. Note that, while everyone has their opinions of the best and worst, funniest and failures, award winners and money wasters, noteworthy and not worthy, our honors may stray wildly from the standard accolades for Super Bowl ads. Our goal is to ... Read More

How Do You Define Your Brand? ...

Posted on: Dec 10, 2019 | 0 Comments
Your brand is the secret sauce of your business. Read on to see how defining your brand can ultimately define your business.  Recently, a new business closed in Oklahoma City. While that happens every day all across the world, this business was unique in both what it offered and, apparently, how it defined and marketed its brand. The business was called The Banquet Cinema Pub and, the name pretty much said everything; the place offered food, movies and alcohol. More specifically, Banquet Cinema aspired to be a locally-owned version of ... Read More