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What The Tour de France Can Te ...

Posted on: Jul 16, 2019 | 0 Comments
Welcome to the 2019 installment of What The Tour de France Can Teach You About Advertising. This is my annual post using the Tour de France, professional bicycling’s greatest race and marketing machine, as a metaphor for improving your advertising. (You can get caught up on some of the previous entries here.) While any  pro bike rider will say he wants to win the Tour de France, for most it’s just a fantasy. The reality is perhaps only 15 or 20 riders have the ability to both time trial and climb, as well as the supporting ... Read More

The 2019 Super Bowl Ad Awards ...

Posted on: Feb 04, 2019 | 0 Comments
Welcome to the 2019 Super Bowl Ad Awards For The Non-Poetic! Super Bowl LIII is history, the Patriots are once again Super Bowl champions, America is throughly sick of Tom Brady, and it’s time to reveal our judging panel’s (me and Office Dog) favorites from this year’s crop of Super Bowl ads. Note that, while everyone has their opinions of the best and worst, funniest and failures, award winners and money wasters, noteworthy and not worthy, our honors may stray wildly from the standard accolades for Super Bowl ads. Our ... Read More

The Connection Between The Tou ...

Posted on: Jul 20, 2018 | 0 Comments
Welcome to the 2018 installment of What The Tour de France Can Teach You About Advertising. This is my annual post using the Tour de France, professional bicycling’s greatest race and marketing machine, as a metaphor for how you can improve your company’s advertising. (You can get caught up on some of the previous entries here, here, here, here, here, here, here, here and here.) As I often talk endlessly of it, I usually find myself explaining various intricacies of the Tour de France to friends who bother to feign ... Read More