Is Your Advertising Keeping Yo ...
Welcome to the 2017 installment of What The Tour de France Can Teach You About Advertising. This is my annual post using the Tour de France, professional bicycling’s greatest race, as a metaphor for how you can improve your company’s advertising. (You can get caught up on some of the previous entries here, here, here, here, here, here, here and here.)
Though this year’s Tour has featured the dramatic, the dull, controversy and crashes, I’ve found myself thinking back to the 1989 Grande Boucle. That ... Read More
