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The 2020 Super Bowl Ad Awards ...

Posted on: Feb 03, 2020 | 0 Comments
Welcome to the 2020 Super Bowl Ad Awards For The Non-Poetic! Super Bowl LIV is history, the Chiefs are  Super Bowl champions, the Great State of Kansas is celebrating, and it’s time to reveal our judging panel’s (me and Office Dog) favorites from this year’s crop of Super Bowl ads. Note that, while everyone has their opinions of the best and worst, funniest and failures, award winners and money wasters, noteworthy and not worthy, our honors may stray wildly from the standard accolades for Super Bowl ads. Our goal is to ... Read More

How Do You Define Your Brand? ...

Posted on: Dec 10, 2019 | 0 Comments
Your brand is the secret sauce of your business. Read on to see how defining your brand can ultimately define your business.  Recently, a new business closed in Oklahoma City. While that happens every day all across the world, this business was unique in both what it offered and, apparently, how it defined and marketed its brand. The business was called The Banquet Cinema Pub and, the name pretty much said everything; the place offered food, movies and alcohol. More specifically, Banquet Cinema aspired to be a locally-owned version of ... Read More

What The Tour de France Can Te ...

Posted on: Jul 16, 2019 | 0 Comments
Welcome to the 2019 installment of What The Tour de France Can Teach You About Advertising. This is my annual post using the Tour de France, professional bicycling’s greatest race and marketing machine, as a metaphor for improving your advertising. (You can get caught up on some of the previous entries here.) While any  pro bike rider will say he wants to win the Tour de France, for most it’s just a fantasy. The reality is perhaps only 15 or 20 riders have the ability to both time trial and climb, as well as the supporting ... Read More

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