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The Connection Between The Tou ...

Posted on: Jul 20, 2018 | 0 Comments
Welcome to the 2018 installment of What The Tour de France Can Teach You About Advertising. This is my annual post using the Tour de France, professional bicycling’s greatest race and marketing machine, as a metaphor for how you can improve your company’s advertising. (You can get caught up on some of the previous entries here, here, here, here, here, here, here, here and here.) As I often talk endlessly of it, I usually find myself explaining various intricacies of the Tour de France to friends who bother to feign ... Read More

Email Marketing Tips Everyone ...

Posted on: Apr 17, 2018 | 0 Comments
One of my favorite movies is the 1985 film Fletch, starring Chevy Chase as wise-cracking investigative newspaper reporter Irwin M. Fletcher. Though it’s 33 years old, there’s one line that resonates with me to this day in my daily work. As Fletch’s investigation into “drugs at the beach” widens, his harried editor Frank implores him to stop chasing conspiracy theories and finish the story by saying, “Give me something I can print!” As I work as both an editor and a writer, “Give me something I ... Read More

The 2018 Super Bowl Advertisin ...

Posted on: Feb 05, 2018 | 0 Comments
Welcome to the 2018 Super Bowl Ad Awards For The Non-Poetic! Super Bowl LII is done, the Eagles are Super Bowl champions, the City of Brotherly Love is alive with, umm, celebration, and it’s time to reveal our judging panel’s (me and Office Dog) favorites from this year’s crop of Super Bowl ads. Note that, while everyone has their opinions of the best and worst, funniest and failures, award winners and money wasters, noteworthy and not worthy, our honors may stray wildly from the standard Super Bowl advertising accolades. ... Read More