Tour de France Team Selection ...

Welcome to What The Tour de France Can Teach You About Advertising, 2020 COVID-19 edition. This is my annual post where I use professional bicycling’s Tour de France as a vehicle to help improve your advertising. You can catch up on previous entries here.
Because of COVID-19, this is obviously a weird Tour de France. It’s running in August and September instead of its normal spot in July. And, if there’s a coronavirus outbreak, entire teams could pull out before it’s over. That is, if the race even manages to make ... Read More