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Dropping The Ball On Another Y ...

Posted on: Dec 31, 2012 | 0 Comments
As the calendar kicks over to 2013, like most people, I’m inclined to take a look back at the previous 365 days. And, as I reflected on some of the advice, rants, and general non-poetry I’ve troweled out over the last year, I was again deeply grateful for everyone who took the time out of their busy lives to read He’s Not A Poet.  And with that in mind, I’d like to review some of 2012’s more popular posts as well as one or two you may have missed. The hardest and least adequate entry I posted this year was my ... Read More

How Cool Do You Want To Be? ...

Posted on: Jul 21, 2012 | 0 Comments
Special Tour de France As Advertising Metaphor Bonus Content!! Behold one Mario Cipollini, known as the Lion King and one of the most dominant sprinters in professional cycling in the 90’s (and not to be confused with Mario Cipollina the former bassist for Huey Lewis and the News or Mario Batali, that obnoxious TV chef guy). As a good looking, outspoken, and flamboyant Italian, Cipollini got plenty of TV time and, if you watched the Tour de France during that period, you were pretty much assured of two things: 1. He would win at least ... Read More

Keep Your Marketing Momentum G ...

Posted on: Jul 16, 2012 | 0 Comments
As I write this, the 2012 edition of the Tour de France is entering the final week of its three week circle around France. That means it’s time for my annual non-poetic rambling on the Tour as advertising/marketing metaphor (though I know most of you have them committed to memory and posted on your refrigerator, if you want to catch up on my previous entries, you can see them here: 2011, 2010, and 2009). If this is your first TDF as advertising non-poetry, my contention is this: The Tour de France was started to sell newspapers and, ... Read More