Bob Garfield has been writing the AdReview column for Advertising Age for 25 years. As he signed off from the gig this week, his final article listed his highs and lows, hits and misses, reasons for hanging it up, what he loves about the ad business and his frustrations about the same. Of the latter, he commented:
“I continue to be awed and humbled by the best of what the industry produces. But I also think billions of client dollars every year are being squandered by narcissists, conmen, naifs and a number of blithering morons.”
I couldn’t have said it better myself and, unfortunately, what has been true for Garfield over the last 25 years will likely still be true 25 years from now…