by admin | Jun 28, 2010 | Pale Hose Blog
Recently I was comparing two clients. Both are multiple outlet retailers, both are in similar markets, and both had initially pursued comparable marketing plans. The difference was, one (we’ll call Company A) was thriving and one (Company B) was struggling and...
by admin | Jun 16, 2010 | Pale Hose Blog
Regular readers of this space (and God bless all of you who aren’t actually related to me!) know that I am an avid recreational bicyclist. During my bike rides, I often find my mind wandering as I try to pass the miles and forget about the wind and/or the heat....
by admin | Jun 7, 2010 | Pale Hose Blog
First off, know that this post was inspired by another blog I frequent, Redhead Writing, written by Erika Napoletano. In her post on Tuesday, May 25th, she went off on all the cheap crap some professionals use to market themselves, such as junky logo pens or those...
by admin | Apr 19, 2010 | Pale Hose Blog
Bob Garfield has been writing the AdReview column for Advertising Age for 25 years. As he signed off from the gig this week, his final article listed his highs and lows, hits and misses, reasons for hanging it up, what he loves about the ad business and his...
by admin | Apr 1, 2010 | Pale Hose Blog
I’ve never been much for April Fool’s shenanigans. But, April 1st always brings to mind a piece I did while working as the Copywriter/Advertising Coordinator for Glamour Shots. This was during the heyday of Glamour Shots. When they couldn’t sell...
by admin | Feb 28, 2010 | Pale Hose Blog
My brother was in town last weekend and asked if I wanted to go for an after-dark bike ride. Normally, though I might make an occasional run to the store after dark, my bike riding is most often confined to daylight hours, essentially for reasons of safety and timing....
by admin | Feb 8, 2010 | Pale Hose Blog
By now, the 40-some minutes of Super Bowl advertising have been sliced and diced a thousand different ways. And, while there are plenty of opinions of the best and worst, funniest and failures, award winners and money wasters, noteworthy and not worthy, I’d like...
by admin | Jan 6, 2010 | Pale Hose Blog
Ralph Waldo Emerson said that “Consistency is the hobgoblin of little minds.” While that may be true, in advertising, we call being consistent a campaign. That is, a cohesive, organized series of ads with a single idea or theme featuring a consistent look,...
by admin | Dec 7, 2009 | Pale Hose Blog
It takes a special breed to work at Ph Communications. Advertising is a dog-eat-dog business and therefore, dogged determination to succeed is paramount. It takes someone who can take a bite out of a workload, get on the stick, and run with it. It also helps if, when...
by admin | Dec 1, 2009 | Pale Hose Blog
For reasons both personal and professional, I see a lot of websites. Additionally, as I look around, I see more web designers than ever before. However, for every really impressive website I see, I see three that make me pull my hair out for reasons that are all...
