by admin | Sep 6, 2011 | Pale Hose Blog
Recently, I spent some time observing the child of one of my cousins. This kid (who’ll we’ll call Johnny for the purposes of protecting the identity of the not so innocent) learned as an infant that a well timed scream or fit would immediately garner his...
by admin | Aug 21, 2011 | Pale Hose Blog
…And you don’t even need to be a poet, but really, it’s not that hard, is it? What should have been a three word headline with a total of seven letters and we can’t even get it right? Outdoor advertising should be pretty simple but, apparently...
by admin | Jul 31, 2011 | Pale Hose Blog
Warning: The following post contains “soul-baring” content. Note that I usually don’t post that kind of stuff because: a) I’m a guy b) I’ve worked in advertising for 25 years and have become cynical and jaded (though, in all honesty, how...
by admin | Jul 26, 2011 | Pale Hose Blog
During my non-poetic college years, one of the electives I took in my copywriting studies was Radio/TV Copywriting. The instructor was a local advertising pro, and I really enjoyed the course because we spent class time actually practicing and learning to write radio...
by admin | Jul 18, 2011 | Pale Hose Blog
As this year’s edition of the Tour de France is entering its final week, it’s time for my annual non-poetic rambling on the Tour as marketing metaphor (though I know most of you have them committed to memory and posted on your refrigerator, if you want to...
by admin | Jul 7, 2011 | Pale Hose Blog
In addition to my obsessions over beer (not Amstel Light) and bicycling, I’m also an avid follower of the National Hockey League’s Boston Bruins. When the Bs won their first Stanley Cup Championship in 39 years last month, I was elated (but I didn’t...
