by admin | Apr 19, 2010 | Pale Hose Blog
Bob Garfield has been writing the AdReview column for Advertising Age for 25 years. As he signed off from the gig this week, his final article listed his highs and lows, hits and misses, reasons for hanging it up, what he loves about the ad business and his...
by admin | Apr 1, 2010 | Pale Hose Blog
I’ve never been much for April Fool’s shenanigans. But, April 1st always brings to mind a piece I did while working as the Copywriter/Advertising Coordinator for Glamour Shots. This was during the heyday of Glamour Shots. When they couldn’t sell...
by admin | Feb 28, 2010 | Pale Hose Blog
My brother was in town last weekend and asked if I wanted to go for an after-dark bike ride. Normally, though I might make an occasional run to the store after dark, my bike riding is most often confined to daylight hours, essentially for reasons of safety and timing....
by admin | Feb 8, 2010 | Pale Hose Blog
By now, the 40-some minutes of Super Bowl advertising have been sliced and diced a thousand different ways. And, while there are plenty of opinions of the best and worst, funniest and failures, award winners and money wasters, noteworthy and not worthy, I’d like...
by admin | Jan 6, 2010 | Pale Hose Blog
Ralph Waldo Emerson said that “Consistency is the hobgoblin of little minds.” While that may be true, in advertising, we call being consistent a campaign. That is, a cohesive, organized series of ads with a single idea or theme featuring a consistent look,...
by admin | Dec 7, 2009 | Pale Hose Blog
It takes a special breed to work at Ph Communications. Advertising is a dog-eat-dog business and therefore, dogged determination to succeed is paramount. It takes someone who can take a bite out of a workload, get on the stick, and run with it. It also helps if, when...
