by admin | Dec 1, 2009 | Pale Hose Blog
For reasons both personal and professional, I see a lot of websites. Additionally, as I look around, I see more web designers than ever before. However, for every really impressive website I see, I see three that make me pull my hair out for reasons that are all...
by admin | Nov 9, 2009 | Pale Hose Blog
As I’ve made my career in advertising, I often ignore advertising altogether. When I do view or listen to an ad, I often do so as a critic rather than consumer and, as such, I often miss the intended marketing message altogether. However, as jaded and as...
by admin | Oct 28, 2009 | Pale Hose Blog
Recently, while enjoying a beer or two with some other beer-loving friends, we began discussing the popularity of Pabst Blue Ribbon beer. We all agreed that it was cheap but, considering there had been no marketing anyone could think of, we also figured there was...
by admin | Oct 1, 2009 | Pale Hose Blog
As our topic today is “Storytelling,” I’d like to start with a story… Several years ago, I paid a visit to some friends at a small ad agency with whom I’d once shared office space. On this particular day, I walked in to see a graphic artist...
by admin | Sep 29, 2009 | Pale Hose Blog
I’m sure this has been said by many people and many ways but… There are goods and services in this world that can actually sell themselves. Everything else needs an ad agency… I’m a beer snob and, thanks to my brother, whose brother-in-law owns...
by admin | Sep 1, 2009 | Pale Hose Blog
Public Relations: Communication by a person or an organization with the purpose of creating a favorable public image We’ve all heard that “friends don’t let friends drive drunk.” But should friends (who work in advertising and PR) let friends...
