He's Not A Poet
What Do You Do When Your Garage Is Empty?
(OK, so the title sounds like self-help/motivational drivel, but in this case, there's an actual point, so play along!) A couple weeks back, I was stopped at a traffic light and, as I waited for it to turn green, I glanced over at the quick-lube/oil change place...
Good Advice From The Grateful Dead (No, really!)
(Important note: I'm not a Grateful Dead fan nor do I own a Grateful Dead album, digital download, anything tie-dyed, and I've never, ever enjoyed a hallucinogenic substance). The following was inspired by a chance listen to a classic radio station (thank God for...
Don’t Make The Zima Mistake!
Though I consider myself a beer snob, somehow my mind recently troweled up Zima from its' dark recesses. Anyone remember that stuff? If you've managed to repress your memory of it, I'm sorry to bring it back up (although, if you were like me, "bring it back up" was...
And Then…It Clicks!
Advertising to build a customer base, or to simply establish a brand, takes time
Van Morrison And The Doors Of Misperception
Van Morrison, Jim Morrison, The Doors, Perception, Branding, Image, Advertising
Of Bikes And Butt Advertising
If you've looked around He's Not A Poet, you may have noticed me occasionally waxing non-poetic on bicycling and pro bike racing. And now that the 2010 Tour de France is almost upon us, it's time for my annual post on what pro cycling can teach us about advertising...
Is Your Marketing And Advertising An Expense Or An Investment?
Recently I was comparing two clients. Both are multiple outlet retailers, both are in similar markets, and both had initially pursued comparable marketing plans. The difference was, one (we'll call Company A) was thriving and one (Company B) was struggling and will...
Forget “Where’s The Beef?” Where’s The Benefit?
Regular readers of this space (and God bless all of you who aren't actually related to me!) know that I am an avid recreational bicyclist. During my bike rides, I often find my mind wandering as I try to pass the miles and forget about the wind and/or the heat. While...
When DIY Is Not A-OK
First off, know that this post was inspired by another blog I frequent, Redhead Writing, written by Erika Napoletano. In her post on Tuesday, May 25th, she went off on all the cheap crap some professionals use to market themselves, such as junky logo pens or those...