by admin | Feb 28, 2010 | Pale Hose Blog
My brother was in town last weekend and asked if I wanted to go for an after-dark bike ride. Normally, though I might make an occasional run to the store after dark, my bike riding is most often confined to daylight hours, essentially for reasons of safety and timing....
by admin | Jan 6, 2010 | Pale Hose Blog
Ralph Waldo Emerson said that “Consistency is the hobgoblin of little minds.” While that may be true, in advertising, we call being consistent a campaign. That is, a cohesive, organized series of ads with a single idea or theme featuring a consistent look,...
by admin | Dec 7, 2009 | Pale Hose Blog
It takes a special breed to work at Ph Communications. Advertising is a dog-eat-dog business and therefore, dogged determination to succeed is paramount. It takes someone who can take a bite out of a workload, get on the stick, and run with it. It also helps if, when...
by admin | Oct 28, 2009 | Pale Hose Blog
Recently, while enjoying a beer or two with some other beer-loving friends, we began discussing the popularity of Pabst Blue Ribbon beer. We all agreed that it was cheap but, considering there had been no marketing anyone could think of, we also figured there was...
by admin | Oct 1, 2009 | Pale Hose Blog
As our topic today is “Storytelling,” I’d like to start with a story… Several years ago, I paid a visit to some friends at a small ad agency with whom I’d once shared office space. On this particular day, I walked in to see a graphic artist...
