by admin | Aug 21, 2011 | Pale Hose Blog
…And you don’t even need to be a poet, but really, it’s not that hard, is it? What should have been a three word headline with a total of seven letters and we can’t even get it right? Outdoor advertising should be pretty simple but, apparently...
by admin | Jul 31, 2011 | Pale Hose Blog
Warning: The following post contains “soul-baring” content. Note that I usually don’t post that kind of stuff because: a) I’m a guy b) I’ve worked in advertising for 25 years and have become cynical and jaded (though, in all honesty, how...
by admin | Jul 26, 2011 | Pale Hose Blog
During my non-poetic college years, one of the electives I took in my copywriting studies was Radio/TV Copywriting. The instructor was a local advertising pro, and I really enjoyed the course because we spent class time actually practicing and learning to write radio...
by admin | Jul 18, 2011 | Pale Hose Blog
As this year’s edition of the Tour de France is entering its final week, it’s time for my annual non-poetic rambling on the Tour as marketing metaphor (though I know most of you have them committed to memory and posted on your refrigerator, if you want to...
by admin | Jun 21, 2011 | Pale Hose Blog
When I was but a wee non-poet, my Mom would take me along to visit her Aunt Jo (my Great Aunt). Though it seems like we went over there all the time, it was probably once a week at best and, since my older brothers were busy doing whatever they were doing, I usually...
