by admin | Dec 10, 2019 | Pale Hose Blog
Your brand is the secret sauce of your business. Read on to see how defining your brand can ultimately define your business. Recently, a new business closed in Oklahoma City. While that happens every day all across the world, this business was unique in both what it...
by admin | Oct 28, 2016 | Pale Hose Blog
Recently, I saw a story detailing the success of MasterCard’s branding update. While this type of self-congratulatory “news” is nothing new in ad industry publications, what caught my eye was the photo that accompanied the story, which showed a...
by admin | Jan 13, 2016 | Pale Hose Blog
I’m currently watching a company on its way out of business. The writing has been on the wall for awhile, it’s not pretty, and the worst part is, it was completely avoidable. Since the errors this business made along the way are too numerous to mention,...
by admin | Apr 18, 2014 | Pale Hose Blog
As frequent viewers of this show may have noticed, I like beer and spend a great deal of time thinking about it and writing about it. On occasion, when I can surreptitiously skim a few bucks out my kid’s college money, I even buy it and drink it. And, when it...
by admin | Dec 31, 2012 | Pale Hose Blog
As the calendar kicks over to 2013, like most people, I’m inclined to take a look back at the previous 365 days. And, as I reflected on some of the advice, rants, and general non-poetry I’ve troweled out over the last year, I was again deeply grateful for...
