Ph Communications

Oklahoma City Copywriting, Design, Creative and More
The Tour de France And Maximizing Your Marketing

The Tour de France And Maximizing Your Marketing

Welcome to the 2022 edition of What The Tour de France Can Teach You About Advertising. This is my annual post where I use professional bicycling’s Tour de France to illustrate ways to improve your advertising. You can catch up on previous entries here....

How Do You Define Your Brand?

Your brand is the secret sauce of your business. Read on to see how defining your brand can ultimately define your business.  Recently, a new business closed in Oklahoma City. While that happens every day all across the world, this business was unique in both what it...

Don’t Believe The Hype; Storytelling Is Not Dead

Recently, I saw a story detailing the success of MasterCard’s branding update. While this type of self-congratulatory “news” is nothing new in ad industry publications, what caught my eye was the photo that accompanied the story, which showed a...

How DIY Advertising Can Leave Your Business DOA

I’m currently watching a company on its way out of business. The writing has been on the wall for awhile, it’s not pretty, and the worst part is, it was completely avoidable. Since the errors this business made along the way are too numerous to mention,...