by admin | Jul 20, 2022 | Pale Hose Blog
Welcome to the 2022 edition of What The Tour de France Can Teach You About Advertising. This is my annual post where I use professional bicycling’s Tour de France to illustrate ways to improve your advertising. You can catch up on previous entries here....
by admin | Dec 10, 2019 | Pale Hose Blog
Your brand is the secret sauce of your business. Read on to see how defining your brand can ultimately define your business. Recently, a new business closed in Oklahoma City. While that happens every day all across the world, this business was unique in both what it...
by admin | Oct 28, 2016 | Pale Hose Blog
Recently, I saw a story detailing the success of MasterCard’s branding update. While this type of self-congratulatory “news” is nothing new in ad industry publications, what caught my eye was the photo that accompanied the story, which showed a...
by admin | Jan 13, 2016 | Pale Hose Blog
I’m currently watching a company on its way out of business. The writing has been on the wall for awhile, it’s not pretty, and the worst part is, it was completely avoidable. Since the errors this business made along the way are too numerous to mention,...
by admin | Apr 18, 2014 | Pale Hose Blog
As frequent viewers of this show may have noticed, I like beer and spend a great deal of time thinking about it and writing about it. On occasion, when I can surreptitiously skim a few bucks out my kid’s college money, I even buy it and drink it. And, when it...
