Ph Communications

Oklahoma City Copywriting, Design, Creative and More

Email Marketing Tips Everyone Can Use

One of my favorite movies is the 1985 film Fletch, starring Chevy Chase as wise-cracking investigative newspaper reporter Irwin M. Fletcher. Though it’s 33 years old, there’s one line that resonates with me to this day in my daily work. As Fletch’s...

Don’t Believe The Hype; Storytelling Is Not Dead

Recently, I saw a story detailing the success of MasterCard’s branding update. While this type of self-congratulatory “news” is nothing new in ad industry publications, what caught my eye was the photo that accompanied the story, which showed a...

How DIY Advertising Can Leave Your Business DOA

I’m currently watching a company on its way out of business. The writing has been on the wall for awhile, it’s not pretty, and the worst part is, it was completely avoidable. Since the errors this business made along the way are too numerous to mention,...

The Ultimate Marketing Trick From Steve Jobs

The death of Apple co-founder and CEO Steve Jobs earlier this month elicited a wave of grief and sorrow that was on display across the digital spectrum. And, while I too was certainly sad to see a vibrant man in his mid-50s lose a battle to cancer, leaving three young...

Van Morrison And The Doors Of Misperception

Many years ago, I was sitting in a meeting of a client discussing what to do for their first anniversary. This client was a brewpub (then a hot, new concept) in a warehouse entertainment district and all the club’s managers, owners, and investors were present....