by admin | Jun 28, 2010 | Pale Hose Blog
Recently I was comparing two clients. Both are multiple outlet retailers, both are in similar markets, and both had initially pursued comparable marketing plans. The difference was, one (we’ll call Company A) was thriving and one (Company B) was struggling and...
by admin | Jun 7, 2010 | Pale Hose Blog
First off, know that this post was inspired by another blog I frequent, Redhead Writing, written by Erika Napoletano. In her post on Tuesday, May 25th, she went off on all the cheap crap some professionals use to market themselves, such as junky logo pens or those...
by admin | Oct 28, 2009 | Pale Hose Blog
Recently, while enjoying a beer or two with some other beer-loving friends, we began discussing the popularity of Pabst Blue Ribbon beer. We all agreed that it was cheap but, considering there had been no marketing anyone could think of, we also figured there was...
by admin | Oct 1, 2009 | Pale Hose Blog
As our topic today is “Storytelling,” I’d like to start with a story… Several years ago, I paid a visit to some friends at a small ad agency with whom I’d once shared office space. On this particular day, I walked in to see a graphic artist...
by admin | Sep 29, 2009 | Pale Hose Blog
I’m sure this has been said by many people and many ways but… There are goods and services in this world that can actually sell themselves. Everything else needs an ad agency… I’m a beer snob and, thanks to my brother, whose brother-in-law owns...
