by admin | Jul 19, 2017 | Pale Hose Blog
Welcome to the 2017 installment of What The Tour de France Can Teach You About Advertising. This is my annual post using the Tour de France, professional bicycling’s greatest race, as a metaphor for how you can improve your company’s advertising. (You can...
by admin | Jul 19, 2016 | Pale Hose Blog
Welcome to the 2016 installment of What The Tour de France Can Teach You About Advertising. As regular readers of this space know, this is my annual post using the Tour de France, professional bicycling’s greatest race, as a metaphor for how you can improve your...
by admin | Jul 24, 2015 | Pale Hose Blog
Welcome to the 2015 edition of What The Tour de France Can Teach You About Advertising. I’ve had difficulty keeping up with this year’s Tour as well as I have in years past and hence, I’m a bit late with this post. And, if you want to get all caught...
by admin | Jul 7, 2011 | Pale Hose Blog
In addition to my obsessions over beer (not Amstel Light) and bicycling, I’m also an avid follower of the National Hockey League’s Boston Bruins. When the Bs won their first Stanley Cup Championship in 39 years last month, I was elated (but I didn’t...
by admin | Nov 17, 2010 | Pale Hose Blog
(OK, so the title sounds like self-help/motivational drivel, but in this case, there’s an actual point, so play along!) A couple weeks back, I was stopped at a traffic light and, as I waited for it to turn green, I glanced over at the quick-lube/oil change place...