by admin | Oct 28, 2016 | Pale Hose Blog
Recently, I saw a story detailing the success of MasterCard’s branding update. While this type of self-congratulatory “news” is nothing new in ad industry publications, what caught my eye was the photo that accompanied the story, which showed a...
by admin | Oct 1, 2009 | Pale Hose Blog
As our topic today is “Storytelling,” I’d like to start with a story… Several years ago, I paid a visit to some friends at a small ad agency with whom I’d once shared office space. On this particular day, I walked in to see a graphic artist...