by admin | Dec 10, 2019 | Pale Hose Blog
Your brand is the secret sauce of your business. Read on to see how defining your brand can ultimately define your business. Recently, a new business closed in Oklahoma City. While that happens every day all across the world, this business was unique in both what it...
by admin | Jul 16, 2019 | Pale Hose Blog
Welcome to the 2019 installment of What The Tour de France Can Teach You About Advertising. This is my annual post using the Tour de France, professional bicycling’s greatest race and marketing machine, as a metaphor for improving your advertising. (You can get...
by admin | Feb 4, 2019 | Pale Hose Blog
Welcome to the 2019 Super Bowl Ad Awards For The Non-Poetic! Super Bowl LIII is history, the Patriots are once again Super Bowl champions, America is throughly sick of Tom Brady, and it’s time to reveal our judging panel’s (me and Office Dog) favorites...
by admin | Jul 20, 2018 | Pale Hose Blog
Welcome to the 2018 installment of What The Tour de France Can Teach You About Advertising. This is my annual post using the Tour de France, professional bicycling’s greatest race and marketing machine, as a metaphor for how you can improve your company’s...
by admin | Apr 17, 2018 | Pale Hose Blog
One of my favorite movies is the 1985 film Fletch, starring Chevy Chase as wise-cracking investigative newspaper reporter Irwin M. Fletcher. Though it’s 33 years old, there’s one line that resonates with me to this day in my daily work. As Fletch’s...
by admin | Feb 5, 2018 | Pale Hose Blog
Welcome to the 2018 Super Bowl Ad Awards For The Non-Poetic! Super Bowl LII is done, the Eagles are Super Bowl champions, the City of Brotherly Love is alive with, umm, celebration, and it’s time to reveal our judging panel’s (me and Office Dog) favorites...
by admin | Jan 30, 2018 | Pale Hose Blog
Though he passed away in 2014, former Washington Post Executive Editor Ben Bradlee is suddenly very popular again. He’s currently being portrayed by Tom Hanks in a new historical drama called The Post, and he was also featured in an HBO documentary, titled The...
by admin | Jul 19, 2017 | Pale Hose Blog
Welcome to the 2017 installment of What The Tour de France Can Teach You About Advertising. This is my annual post using the Tour de France, professional bicycling’s greatest race, as a metaphor for how you can improve your company’s advertising. (You can...
by admin | Feb 6, 2017 | Pale Hose Blog
Welcome to the 2017 Super Bowl Ad Awards For The Non-Poetic! Super Bowl LI is done, the Patriots are again Super Bowl champions, Tom Brady has added a new layer of bland to his legend and it’s now time to reveal our judging panel’s (me and Office Dog)...
by admin | Oct 28, 2016 | Pale Hose Blog
Recently, I saw a story detailing the success of MasterCard’s branding update. While this type of self-congratulatory “news” is nothing new in ad industry publications, what caught my eye was the photo that accompanied the story, which showed a...
