He's Not A Poet
Keep Your Marketing Momentum Going
As I write this, the 2012 edition of the Tour de France is entering the final week of its three week circle around France. That means it's time for my annual non-poetic rambling on the Tour as advertising/marketing metaphor (though I know most of you have them...
Logo Fail (Or You Get What You Pay For)
Recently, I came across a new retail store that looks pretty neat. Though they describe themselves as, "a lifestyle company that brings you the latest trends in Action Sports and Lifestyle Apparel and Accessories" and they carry such trendy brands as Ugg, Hurley,...
Margaritaville And The Four Ps Of Branding Magic
(First off, let me point out that, no, this post is not coming to you from Margaritaville, nor is it being written with toes in the sand and drink in hand. Instead, know that you're reading original, first rate blog material, fresh from the beehive of activity that is...
A Great Beer Ad From Back In The Day…
When men were men and wore tuxedos for every occasion, women wore elegant formal gowns, and everyone made their toasts with...Ballantine beer! Love the illustration, the traditional layout, and the simplicity of it all. h/t to Brookston Beer Bulletin for the original...
Absolutely Brilliant!
Thanks to the Copyranter blog, I was alerted to this wonderfully brilliant St. Patty's Day spot for Guinness. At over two minutes, it's way too long for the American attention span and, as it was produced for the UK market, it derives it's humor from actual creative...
Overly Alarmist Ad Of The Day
On this "Super Tuesday" you gotta love a political action committee that simplifies the issues for us. From the pro-Gingrich Super PAC Winning Our Future we get this very simple takeaway: forget cancer, global warming, nuclear attack, natural disaster, or the...
Dumb Disclaimer Of The Day
I received this in an email offering a week or two ago and, after reading the poorly written copy and offer, I was shocked, SHOCKED, to see the disclaimer warning me that a product called "Goldenberg's Peanut Chews" contains…peanuts! I understand ours is a litigious...
Your 2012 Super Bowl Ad Awards For The Non-Poetic
Welcome to the 2012 Super Bowl Ad Awards For The Non-Poetic! Super Bowl XLVI is in the books, the New York media is breathlessly trying to turn Eli Manning into the second coming of Tim Tebow, and it's time to reveal our judging panel's (me and Office Dog) favorites...
And The Most Important Keyword For Your Advertising Is…
Quick, name the song title by the classic rock group Foreigner that should apply to almost every ad campaign! Answer after the jump... Two things happened recently that reminded me to commit this post to blog. The first was Dr. Pepper Snapple's purchase and subsequent...