He's Not A Poet
Gas ‘Em Up And Go!
Warning: The following post contains "soul-baring" content. Note that I usually don't post that kind of stuff because: a) I'm a guy b) I've worked in advertising for 25 years and have become cynical and jaded (though, in all honesty, how much of that can truly be...
How To Make A Sonic Bust
During my non-poetic college years, one of the electives I took in my copywriting studies was Radio/TV Copywriting. The instructor was a local advertising pro, and I really enjoyed the course because we spent class time actually practicing and learning to write radio...
It’s A Race To The Finish
As this year's edition of the Tour de France is entering its final week, it's time for my annual non-poetic rambling on the Tour as marketing metaphor (though I know most of you have them committed to memory and posted on your refrigerator, if you want to catch up on...
How To Get A Big Bang Out Of One Amstel Light
In addition to my obsessions over beer (not Amstel Light) and bicycling, I'm also an avid follower of the National Hockey League's Boston Bruins. When the Bs won their first Stanley Cup Championship in 39 years last month, I was elated (but I didn't drink Amstel...
What Can You Learn From A Bottle Opener?
When I was but a wee non-poet, my Mom would take me along to visit her Aunt Jo (my Great Aunt). Though it seems like we went over there all the time, it was probably once a week at best and, since my older brothers were busy doing whatever they were doing, I usually...
What The Royal Wedding Can Teach You About Your Marketing
Last month, 23 million Americans and perhaps billions more around the world tuned in to watch the wedding of Prince William and "commoner" Kate Middleton. If the population of the United KIngdom is around 62 million, how does one account for all the other millions of...
Beware! Buzz Can Bite!
Awhile back, a client looked me in the eye and said, "I don't need to advertise. I'm on Facebook and Twitter and I can create a buzz any time I want." I walked out and spent the rest of the day laughing because, (a) This client made the bulk of their profit selling...
Are You Wasting Your Ad Dollars? (And Why I’m Not Going Back To Pizza Hut)
On February 14th, the missus walked in from work and asked, "What are we doing for dinner?" What with it being Valentine's Day and me knowing she'd had a hard day, I thoughtfully responded, "Well, what special Valentines dinner are you gonna cook for me?" No, she...
Super Bowl Ad Awards For The Non-Poetic 2011 Edition
Super Bowl XLV (that's 45 for those of you don't speak Roman) is in the books, Jerry Jones has once again demonstrated he's a greedy jackass, and all the ads have been run, enjoyed, lauded, dissed, and dissected. And, while everyone has their opinions of the best and...