by admin | Feb 1, 2015 | Pale Hose Blog
Welcome to the 2015 Super Bowl Ad Awards For The Non-Poetic! Super Bowl XLIX is done, the New England Patriots are the Super Bowl champions, Pete Carroll has seven months to focus on his 9/11 Truths and it’s time to reveal our judging panel’s (me...
by admin | Oct 17, 2011 | Pale Hose Blog
The death of Apple co-founder and CEO Steve Jobs earlier this month elicited a wave of grief and sorrow that was on display across the digital spectrum. And, while I too was certainly sad to see a vibrant man in his mid-50s lose a battle to cancer, leaving three young...
by admin | Jul 6, 2010 | Pale Hose Blog
Many years ago, I was sitting in a meeting of a client discussing what to do for their first anniversary. This client was a brewpub (then a hot, new concept) in a warehouse entertainment district and all the club’s managers, owners, and investors were present....
by admin | Jun 28, 2010 | Pale Hose Blog
Recently I was comparing two clients. Both are multiple outlet retailers, both are in similar markets, and both had initially pursued comparable marketing plans. The difference was, one (we’ll call Company A) was thriving and one (Company B) was struggling and...
by admin | Jun 7, 2010 | Pale Hose Blog
First off, know that this post was inspired by another blog I frequent, Redhead Writing, written by Erika Napoletano. In her post on Tuesday, May 25th, she went off on all the cheap crap some professionals use to market themselves, such as junky logo pens or those...
