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Tour de France Team Selection ...

Posted on: Sep 02, 2020 | 0 Comments
Welcome to What The Tour de France Can Teach You About Advertising, 2020 COVID-19 edition. This is my annual post where I use professional bicycling’s Tour de France as a vehicle to help improve your advertising. You can catch up on previous entries here. Because of COVID-19, this is obviously a weird Tour de France. It’s running in August and September instead of its normal spot in July. And, if there’s a coronavirus outbreak, entire teams could pull out before it’s over. That is, if the race even manages to make ... Read More

What The Tour de France Can Te ...

Posted on: Jul 16, 2019 | 0 Comments
Welcome to the 2019 installment of What The Tour de France Can Teach You About Advertising. This is my annual post using the Tour de France, professional bicycling’s greatest race and marketing machine, as a metaphor for improving your advertising. (You can get caught up on some of the previous entries here.) While any  pro bike rider will say he wants to win the Tour de France, for most it’s just a fantasy. The reality is perhaps only 15 or 20 riders have the ability to both time trial and climb, as well as the supporting ... Read More

The Connection Between The Tou ...

Posted on: Jul 20, 2018 | 0 Comments
Welcome to the 2018 installment of What The Tour de France Can Teach You About Advertising. This is my annual post using the Tour de France, professional bicycling’s greatest race and marketing machine, as a metaphor for how you can improve your company’s advertising. (You can get caught up on some of the previous entries here, here, here, here, here, here, here, here and here.) As I often talk endlessly of it, I usually find myself explaining various intricacies of the Tour de France to friends who bother to feign ... Read More