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What The Tour de France Can Te ...

Posted on: Jul 16, 2019 | 0 Comments
Welcome to the 2019 installment of What The Tour de France Can Teach You About Advertising. This is my annual post using the Tour de France, professional bicycling’s greatest race and marketing machine, as a metaphor for improving your advertising. (You can get caught up on some of the previous entries here.) While any  pro bike rider will say he wants to win the Tour de France, for most it’s just a fantasy. The reality is perhaps only 15 or 20 riders have the ability to both time trial and climb, as well as the supporting ... Read More

The Connection Between The Tou ...

Posted on: Jul 20, 2018 | 0 Comments
Welcome to the 2018 installment of What The Tour de France Can Teach You About Advertising. This is my annual post using the Tour de France, professional bicycling’s greatest race and marketing machine, as a metaphor for how you can improve your company’s advertising. (You can get caught up on some of the previous entries here, here, here, here, here, here, here, here and here.) As I often talk endlessly of it, I usually find myself explaining various intricacies of the Tour de France to friends who bother to feign ... Read More

Is Your Advertising Keeping Yo ...

Posted on: Jul 19, 2017 | 0 Comments
Welcome to the 2017 installment of What The Tour de France Can Teach You About Advertising. This is my annual post using the Tour de France, professional bicycling’s greatest race, as a metaphor for how you can improve your company’s advertising. (You can get caught up on some of the previous entries here, here, here, here, here, here, here and here.) Though this year’s Tour has featured the dramatic, the dull, controversy and crashes, I’ve found myself thinking back to the 1989 Grande Boucle. That ... Read More