He's Not A Poet
Don’t Believe The Hype; Storytelling Is Not Dead
Recently, I saw a story detailing the success of MasterCard's branding update. While this type of self-congratulatory "news" is nothing new in ad industry publications, what caught my eye was the photo that accompanied the story, which showed a Mastercard...
Don’t Make It Up As You Go Along
Welcome to the 2016 installment of What The Tour de France Can Teach You About Advertising. As regular readers of this space know, this is my annual post using the Tour de France, professional bicycling's greatest race, as a metaphor for how you can improve your...
The 2016 Super Bowl Ad Awards For The Non-Poetic
Welcome to the 2016 Super Bowl Ad Awards For The Non-Poetic! Super Bowl 50 is done, the Denver Broncos are this season's Super Bowl champions, Peyton Manning managed to survive to endorse even more products and it's now time to reveal our judging panel's (me...
How DIY Advertising Can Leave Your Business DOA
I'm currently watching a company on its way out of business. The writing has been on the wall for awhile, it's not pretty, and the worst part is, it was completely avoidable. Since the errors this business made along the way are too numerous to mention, I'll just...
The Power Of The Advertising Campaign
Welcome to the 2015 edition of What The Tour de France Can Teach You About Advertising. I've had difficulty keeping up with this year's Tour as well as I have in years past and hence, I'm a bit late with this post. And, if you want to get all caught up with...
The 2015 Super Bowl Ad Awards For The Non-Poetic
Welcome to the 2015 Super Bowl Ad Awards For The Non-Poetic! Super Bowl XLIX is done, the New England Patriots are the Super Bowl champions, Pete Carroll has seven months to focus on his 9/11 Truths and it's time to reveal our judging panel's (me and Office Dog)...
Christopher Cross And Advertising… A Lesson
On June 21st, 1980, my friend Chris and I attended the Texxas World Music Festival (more familiarly known as the Texxas Jam) at the Cotton Bowl in Dallas. The show featured the Eagles, Foreigner, Cheap Trick, a pre-I Can't Drive 55 Sammy Hagar, April Wine and...
Be Ready When Opportunity Rolls Your Way
Welcome to the 2014 edition of What The Tour de France Can Teach You About Advertising. While last year's edition never got published due to my general dismay with pro cycling, you can see previous editions here, here, here, here, and here. In a three-week stage race...
Brilliant Branding By Boulevard Brewing
As frequent viewers of this show may have noticed, I like beer and spend a great deal of time thinking about it and writing about it. On occasion, when I can surreptitiously skim a few bucks out my kid's college money, I even buy it and drink it. And, when it was...