by admin | Jul 2, 2021 | Pale Hose Blog
Welcome to 2021 edition of What The Tour de France Can Teach You About Advertising. This is my annual post where I use professional bicycling’s Tour de France to illustrate ways to improve your advertising. You can catch up on previous entries here. Last year, I...
by admin | Sep 2, 2020 | Pale Hose Blog
Welcome to What The Tour de France Can Teach You About Advertising, 2020 COVID-19 edition. This is my annual post where I use professional bicycling’s Tour de France as a vehicle to help improve your advertising. You can catch up on previous entries here....
by admin | Jul 16, 2019 | Pale Hose Blog
Welcome to the 2019 installment of What The Tour de France Can Teach You About Advertising. This is my annual post using the Tour de France, professional bicycling’s greatest race and marketing machine, as a metaphor for improving your advertising. (You can get...
by admin | Jul 21, 2014 | Pale Hose Blog
Welcome to the 2014 edition of What The Tour de France Can Teach You About Advertising. While last year’s edition never got published due to my general dismay with pro cycling, you can see previous editions here, here, here, here, and here. In a three-week stage...
by admin | Jul 16, 2012 | Pale Hose Blog
As I write this, the 2012 edition of the Tour de France is entering the final week of its three week circle around France. That means it’s time for my annual non-poetic rambling on the Tour as advertising/marketing metaphor (though I know most of you have them...