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The 2016 Super Bowl Ad Awards ...

Posted on: Feb 08, 2016 | 0 Comments
Welcome to the 2016 Super Bowl Ad Awards For The Non-Poetic! Super Bowl 50 is done, the Denver Broncos are this season’s Super Bowl champions, Peyton Manning managed to survive to endorse even more products and it’s now time to reveal our judging panel’s (me and Office Dog) favorites from this year’s crop of Super Bowl ads. Note that, while everyone has their opinions of the best and worst, funniest and failures, award winners and money wasters, noteworthy and not worthy, our honors may stray wildly from the ... Read More

How DIY Advertising Can Leave ...

Posted on: Jan 13, 2016 | 0 Comments
I’m currently watching a company on its way out of business. The writing has been on the wall for awhile, it’s not pretty, and the worst part is, it was completely avoidable. Since the errors this business made along the way are too numerous to mention, I’ll just provide a quick overview. Starting with a solid business model targeting an under-served target audience, this company quickly began shooting at a harder-to-reach target audience before it ever got established. When that failed, the firm changed its focus ... Read More

The Power Of The Advertising C ...

Posted on: Jul 24, 2015 | 0 Comments
Welcome to the 2015 edition of What The Tour de France Can Teach You About Advertising. I’ve had difficulty keeping up with this year’s Tour as well as I have in years past and hence, I’m a bit late with this post. And, if you want to get all caught up with my previous editions, you can do so here, here, here, here, here, and here. A Tour de France peleton paceline chasing down a breakaway. One question I’m often asked about the Tour is, why are groups of two, three, four or five riders allowed to breakaway to a ... Read More