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Don’t Make It Up As You ...

Posted on: Jul 19, 2016 | 0 Comments
Welcome to the 2016 installment of What The Tour de France Can Teach You About Advertising. As regular readers of this space know, this is my annual post using the Tour de France, professional bicycling’s greatest race, as a metaphor for how you can improve your company’s advertising. (If you want to get caught up on some of the previous entries, you can do so here, here, here, here, here, here and here.) For mostly the wrong reasons (this, this and this, primarily), this year’s Tour de France has been one of the more ... Read More

The 2016 Super Bowl Ad Awards ...

Posted on: Feb 08, 2016 | 0 Comments
Welcome to the 2016 Super Bowl Ad Awards For The Non-Poetic! Super Bowl 50 is done, the Denver Broncos are this season’s Super Bowl champions, Peyton Manning managed to survive to endorse even more products and it’s now time to reveal our judging panel’s (me and Office Dog) favorites from this year’s crop of Super Bowl ads. Note that, while everyone has their opinions of the best and worst, funniest and failures, award winners and money wasters, noteworthy and not worthy, our honors may stray wildly from the ... Read More

How DIY Advertising Can Leave ...

Posted on: Jan 13, 2016 | 0 Comments
I’m currently watching a company on its way out of business. The writing has been on the wall for awhile, it’s not pretty, and the worst part is, it was completely avoidable. Since the errors this business made along the way are too numerous to mention, I’ll just provide a quick overview. Starting with a solid business model targeting an under-served target audience, this company quickly began shooting at a harder-to-reach target audience before it ever got established. When that failed, the firm changed its focus ... Read More