by admin | Jul 2, 2021 | Pale Hose Blog
Welcome to 2021 edition of What The Tour de France Can Teach You About Advertising. This is my annual post where I use professional bicycling’s Tour de France to illustrate ways to improve your advertising. You can catch up on previous entries here. Last year, I...
by admin | Sep 2, 2020 | Pale Hose Blog
Welcome to What The Tour de France Can Teach You About Advertising, 2020 COVID-19 edition. This is my annual post where I use professional bicycling’s Tour de France as a vehicle to help improve your advertising. You can catch up on previous entries here....
by admin | Jul 16, 2019 | Pale Hose Blog
Welcome to the 2019 installment of What The Tour de France Can Teach You About Advertising. This is my annual post using the Tour de France, professional bicycling’s greatest race and marketing machine, as a metaphor for improving your advertising. (You can get...
by admin | Dec 31, 2012 | Pale Hose Blog
As the calendar kicks over to 2013, like most people, I’m inclined to take a look back at the previous 365 days. And, as I reflected on some of the advice, rants, and general non-poetry I’ve troweled out over the last year, I was again deeply grateful for...
by admin | Aug 21, 2012 | Pale Hose Blog
Recently a couple friends asked for my advice and help in finding a bicycle. Fortunately, though their needs and budgets were different, I was able to give them both the same, hugely important tip. It also meant I started checking the bikes for sale on craigslist and,...