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Once, while trying to solicit some business, a Copywriter/Creative Director looked at my portfolio and said, “You’re not a poet.” While I understood his meaning, I’ve always tried to emphasize performance over poetry in my work (Plus, you rarely saw Maya Angelou schlepping Hefty Trash Bags.) Thus, “You’re not a poet” became both a badge of honor and a rallying cry. So, what follows are random thoughts on advertising, alarming alliteration, a plethora of punditry, and absolutely no poetry!
The Latest From He’s Not A Poet
- Tour de France Team Selection And Your Bottom Line
- The 2020 Super Bowl Ad Awards For The Non-Poetic
- How Do You Define Your Brand?
- What The Tour de France Can Teach You About Plan B
- The 2019 Super Bowl Ads For The Non-Poetic
- The Connection Between The Tour de France and Your Advertising Plan
- Email Marketing Tips Anyone Can Use
- The 2018 Super Bowl Advertising Awards For The Non-Poetic
- What The Post (and Ben Bradlee) Can Teach You About Content Marketing
- Is Your Advertising Keeping You Ahead Of The Pack?
- The 2017 Super Bowl Ad Awards For The Non-Poetic
- Don’t Believe The Hype; Storytelling Is Not Dead
- Don’t Make It Up As You Go Along
- The 2016 Super Bowl Ad Awards For The Non-Poetic
- How DIY Advertising Can Leave Your Business DOA
- The Power Of The Advertising Campaign
- The 2015 Super Bowl Ad Awards For The Non-Poetic
- Christopher Cross and Advertising… A Lesson
- Be Ready When Opportunity Rolls Your Way
- Brilliant Branding by Boulevard Brewing
- The 2014 Super Bowl Ad Awards For The Non-Poetic
- After The Storms
- The 2013 Super Bowl Ad Awards For The Non-Poetic
- Dropping The Ball On Another Year…2012 In Non-Poetry
- What You Can Learn From That Other B.C. Clark Holiday Tradition
- Small Words For A Giant Of A Man
- Good Advice For Effective Advertising
- Notes From The Road
- How Cool Do You Want To Be?
- Keep Your Marketing Momentum Going!
- Logo Fail (or You Get What You Pay For)
- Margaritaville And The Four Ps Of Branding Magic
- A Great Beer Ad From Back In The Day…
- Absolutely Brilliant!
- Overly Alarmist Ad of the Day
- Dumb Disclaimer of the Day
- 2012 Super Bowl Ad Awards For The Non-Poetic
- The Most Important Keyword In Advertising Is…
- What The Big Lebowski Can Teach You About Advertising
- Dropping The Ball On Another Year…2011 In Non-Poetry
- Make The Leap To Daredevil Marketing
- The Ultimate Marketing Trick From Steve Jobs
- What The Godfather Can Teach You About Social Media
- Go Ahead, Create A Monster!
- Gas ‘Em Up And Go!
- How To Make A Sonic Bust
- It’s A Race To The Finish
- How To Get A Lot Of Bang Out Of One Bottle Of Beer
- What Can You Learn From A Bottle Opener?
- What The Royal Wedding Can Teach You About Your Marketing
- Beware! Buzz Can Bite!
- Are You Wasting Your Ad Dollars? (And Why I’m Not Going Back To Pizza Hut)
- Super Bowl Ad Awards For The Non-Poetic 2011 Edition
- What Do You Do When Your Garage Is Empty?
- Good Advice From The Grateful Dead (No, really!)
- Don’t Make The Zima Mistake
- And Then…It Clicks!
- Van Morrison And The Doors Of Misperception
- Of Bikes And Butt Advertising
- Is Your Marketing and Advertising An Expense Or An Investment?
- Forget Where’s The Beef? Where’s The Benefit?
- When DIY Is Not A-OK
- A Great Quote That is, Sadly, Too True
- When Good (Fake) Ads Go Bad
- Has Your Marketing Seen The Light
- Super Bowl Ad Awards For The Non-Poetic
- Why Consistency Is Sometimes More Important Than Creativity
