He's Not A Poet
The Tour de France And Finding Your Advertising Focus
Welcome to 2021 edition of What The Tour de France Can Teach You About Advertising. This is my annual post where I use professional bicycling's Tour de France to illustrate ways to improve your advertising. You can catch up on previous entries here. Last year, I...
The 2021 Super Bowl Ads For The Non-Poetic
Welcome to the 2021 Super Bowl Ad Awards For The Non-Poetic! Super Bowl LV is history and the Buccaneers are Super Bowl champions! COVID sucks! We're all in this together! It takes all of us! Every brand is "here for you!" And it's time to reveal our judging panel's...
Tour de France Team Selection And Your Bottom Line
Welcome to What The Tour de France Can Teach You About Advertising, 2020 COVID-19 edition. This is my annual post where I use professional bicycling's Tour de France as a vehicle to help improve your advertising. You can catch up on previous entries here. Because...
The 2020 Super Bowl Ad Awards For The Non-Poetic
Welcome to the 2020 Super Bowl Ad Awards For The Non-Poetic! Super Bowl LIV is history, the Chiefs are Super Bowl champions, the Great State of Kansas is celebrating, and it's time to reveal our judging panel's (me and Office Dog) favorites from this year's crop of...
How Do You Define Your Brand?
Your brand is the secret sauce of your business. Read on to see how defining your brand can ultimately define your business. Recently, a new business closed in Oklahoma City. While that happens every day all across the world, this business was unique in both what it...
What The Tour de France Can Teach You About Plan B
Welcome to the 2019 installment of What The Tour de France Can Teach You About Advertising. This is my annual post using the Tour de France, professional bicycling's greatest race and marketing machine, as a metaphor for improving your advertising. (You can get caught...
The 2019 Super Bowl Ad Awards For The Non Poetic
Welcome to the 2019 Super Bowl Ad Awards For The Non-Poetic! Super Bowl LIII is history, the Patriots are once again Super Bowl champions, America is throughly sick of Tom Brady, and it's time to reveal our judging panel's (me and Office Dog) favorites from this...
The Connection Between The Tour de France And Your Advertising Plan
Welcome to the 2018 installment of What The Tour de France Can Teach You About Advertising. This is my annual post using the Tour de France, professional bicycling's greatest race and marketing machine, as a metaphor for how you can improve your company's advertising....
Email Marketing Tips Everyone Can Use
One of my favorite movies is the 1985 film Fletch, starring Chevy Chase as wise-cracking investigative newspaper reporter Irwin M. Fletcher. Though it's 33 years old, there's one line that resonates with me to this day in my daily work. As Fletch's investigation into...